Entrepreneurship for Physicists

Entrepreneurship for Physicists
A Practical Guide to Move Inventions from University to Market

Davide Iannuzzi
ISBN: 9781681746692 | PDF ISBN: 9781681746685
Copyright © 2018 | 89 Pages | Publication Date: October, 2017

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Physicists are very smart people. Still, when it comes to moving their ideas from university to market, they often lack the basic set of know-hows that could help them succeed in the technology transfer process. To fill this gap, Entrepreneurship for Physicists: A Practical Guide to Move Ideas from University to Market offers a concise analysis of the key ingredients that enable entrepreneurs to bring added value to their customers.

After a short discussion on why university physicists should pay more attention to this aspect of their professional life, the book dives into a set of theories, models, and tools that could help an academic scientist transform an idea into customer added value. The reader will be introduced to effectuation theory, internal resource analysis, external landscape analysis, value capture, lean startup method, business canvases, financial projections, and to a series of topics that, albeit often neglected, do play a fundamental role in technology transfer, such as trust, communication, and persuasion. In the last chapter, the book explains how most of the concepts discussed actually find application in the career of scientists in a much broader sense.

Table of Contents

Introduction
Motivation Factors
The Idea
Effectuation Theory
The Four Pillars of a Strategic Plan
Business Canvas
Getting the Numbers Straight
Random Thoughts Worth Spreading
The Role of the Technology Transfer Office
Entrepreneurship for Non-Entrepreneurs

About the Author(s)

Davide Iannuzzi, Vrije Universiteit Amsterdam
Davide Iannuzzi (PhD , University of Pavia, Italy, 2002; MBA, TIAS Business School, 2015) is a professor in experimental physics at the Vrije Universiteit Amsterdam and the Scientific Director of the Demonstrator Lab – Amsterdam Physics Research and Innovation Laboratory, in Amsterdam. Parallel to his academic career, he has developed an in-depth knowledge of the technology transfer process that brings scientific ideas to market, both via direct experience as an entrepreneur himself and via the support he has been offering, over the years, to numerous other startups.

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